As the holiday season approaches, gift-giving takes the spotlight as a meaningful expression of love and appreciation. Yet, recent studies and etiquette experts emphasize that a gift’s true value isn’t measured by the moment it’s unwrapped, but by the lasting impression it leaves and the genuine meaning it holds for the recipient.

Below are key points summarizing the golden rules for choosing gifts scientifically, between what is recommended and what should be avoided.

Choosing a gift
Focus on usefulness, not just the "wow" factor. Research shows that recipients appreciate practical gifts that become part of their everyday lives more than flashy, short-lived ones. Ask yourself: When will they use it, rather than just how they’ll react when they open it?

Give what the recipient truly wants. Gifts from wish lists, or items they’ve specifically expressed interest in, are often the most appreciated, even if they aren’t the most creative.

Choose a gift that offers a personal experience. When the gift reflects a shared memory or creates a meaningful moment, it adds emotional value and strengthens your connection - so long as it matches the recipient’s tastes.

Give gifts with personal significance. Items like a photo album, memory journal, or handwritten letter often leave a lasting impression, creating memories that outlive any material object.

Opt for experience-based gifts. Concert tickets, a weekend getaway, or similar experiences often bring more joy and strengthen connections than traditional material gifts.

Add a personal touch. Whether it’s a handwritten card, a heartfelt note, or a creative presentation, small gestures can make a gift feel uniquely meaningful.

What to avoid

The most expensive gift isn’t always the best. True appreciation comes from quality and thoughtfulness, not monetary value.

Don’t overdo the wrapping. Too much packaging can make a gift feel superficial rather than thoughtful.

Used gifts can still be meaningful. If the item is cherished, giving it again or reusing it is often appreciated more than commonly assumed.

Avoid gifts that could be seen as a bribe. In the workplace, especially with superiors, steer clear of anything that might be misinterpreted.

Don’t overthink it. Genuine feelings and good intentions usually matter far more than any other detail, so there’s no need to worry!

Gifts (Social Media)